A ‘small business’ gets defined as a business that has less than 500 employees. If you are an owner of a small business, then you do not have the luxury of experimenting too much. You have a limited budget and perhaps, less than 50 employees working under you. And added to this is the excessive pressure of reaching your desired goals as quickly as possible. It does not take a rocket scientist to understand that a small business has very little time to make it big. With all the competition breathing down its neck, it has to use all its resources to their maximum potentials.So how can a small business increase its reach and influence with all its meager assets? Here are 5 ways which it can consider to enhance its authority:#1. Indulging in Speaking EngagementsA small business focuses on a certain domain, and it’s natural for its owner to have all the needed expertise. He can use his knowledge to enlighten other people like business owners, aspiring entrepreneurs and students. It actually does not matter whether the speaking engagement is free or paid. If an owner is brining himself in front of new people, then he is also brining his small business in front of prospective customers.#2. Attending WorkshopsUnlike a speaking engagement where an owner can talk about his expertise, a workshop allows him to teach people to do a little bit of what he is doing. So a workshop is not only about passing some tips and advices, but also teaching new skills to other people. As an instance, an owner can become a special guest at a local college, and teach on the continuing education level. In this way, an owner can easily educate people about his business and its products and services.#3. Participating in Social MediaSocial media is very important for a small business because it does not demarcate it from a big brand. In social media platforms, every business starts its journey from the same level and has an equal chance at success. But social media is a large and complicated realm. Therefore, the owner should hand over the duties to catapult the social reach to a professional agency. In this way, the business will have better chances of succeeding, and the owner can have a lot of spare time to focus on his other responsibilities.#4. Becoming a News Source ExpertA small business owner needs to contact broadcast outlets like radio stations, TV stations and local newspapers, and offer himself as an interview subject. The owner can share his business stories on the interview. If the interview goes well, then chances are high that he will get called back again. The owner will soon become a go-to expert with lots of important connections, and might also get his own daily segment on a local radio or TV channel.#5. Training Interns and ApprenticesIs there anything better for a small business owner than training the younger generation who wants to follow his example? He can start internship and apprenticeship programmers, and hire aspiring candidates. He can contact unemployment agencies, and train people who are out of work with some new skills. This will increase your reputation in the market, and help you grow quickly.These are the 5 ways by which a small business owner can increase its reach and influence. So what do you think about these points? Will you adopt them and try your luck?

Over the years of working as an Internet Marketer I have come to learn that it takes a lot more than just knowing the methods and strategies of Internet Marketing to run a successful Home Based Business.Most people don’t seem to talk about these things or they simply forget. So here are a few of my observations.1. You are now the boss.When you start a Home Based Business, you are the boss, so you don’t have to answer to anyone, except yourself, of course. You need to be disciplined and force yourself to do the work that needs to be done. Sure, you’re not going to get fired if you don’t do your work, but you also won’t get things done which could be the downfall of your business.Quite often people think anything goes when you work from home, but you should treat it no different than any other business, online or offline.One good idea is to figure out the time of day that is your most productive and set a work schedule for yourself. Set aside those hours and make sure you schedule in breaks. Try and stay as productive as possible during those hours and limit the work you do outside of that schedule.Stay focused and on track. Create a “to-do” list for each day. Outline tasks you’d like to have finished by the end of your work day. The feeling of accomplishment you get when you cross of an item will keep you motivated all day long.If you need inspiration for an idea or just need to take a break, get away from the computer. Quite often good money making ideas come when you’re not sitting staring at the screen. I’ve never had success by trying to force an idea and believe me, I’ve tried that.2. Your home is now your office.Create a dedicated workspace for yourself. Slouching on your couch in front of the TV, with your feet up on the coffee table working on your laptop, does not count as a workspace. Get yourself a real desk and keep it organized. Not doing this could lead to distractions which ultimately affects your work schedule. Oh, and keep it clean.Eliminate distractions before you start working. Finish up whatever small chores you need to do for the day so you don’t have to take care of them when you’re on a roll. Only do work related tasks while on your work schedule.3. Make sure you take care of yourself.If you’re not feeling well, take sick days. You’re human, and just like everybody else, you need time off to rest. Grab a blanket and take a nap on the couch. You may be capable of sitting up, but that does not mean you need to be working. Take time to rest your mind and body. Trying to work when you’re sick is only frustrating and unproductive.Speaking of staying healthy, you need to exercise. It’s easy to let yourself go when your only commute is from your bed to your computer chair. Take care of yourself and get a gym membership or at the very least spend some time walking outside. Keeping fit allows you to stay focused and energized all day.One of the hardest adjustments to make when starting a Home Based Business is dealing with being alone for extended periods of time. You need to find ways to stay social. Working alone can get depressing and having a social outlet is a vital part of success.Try and find someone local who is also working from home to meet with every now and then for lunch or to discuss ideas. At the very least, invest in a web cam and keep in touch with your friends and family through Skype. If all else fails, get a pet. Pets make the day less boring, and yes, you will start to talk to your pets.4. Don’t work 24 hours a day.Although you work at the same place that you live, you need to find a way to still keep these lives separate.Often people think they can work 12 to 14 hours per day, 7 days a week simply because they have nothing else to do. There’s no easier way to burn out than trying to work such long hours. You simply can’t stay focused and productive for so long every day.Respect the weekends and take time off on holidays. It’s okay to let an email wait until the morning. It’s okay to have a personal life. You do not have to be readily available every minute of the day.5. You get to live an awesome life.If you reach a point in your Home Based Business where you can work full time, that is amazing. It’s a very big accomplishment that very few people can achieve.People often tell me how they envy that lifestyle. No more working 10-hour days in an office building and often coming home stressed about your job, boss, deadlines, salary, or any number of things that accompany an office job. Limited to the amount of sick days you’re allowed to take! I’m forever grateful that I don’t have to deal with any of that.If you have an opportunity to start a Home Based Business, definitely give it a try. It will be challenging at first, but there’s nothing that can match the feeling of running a successful Home Based Business.So, these were just a few things I’ve learned over the years. I’m sure you have things to add to this list.

Estimating your assets value:

Typically, one of the first questions a business owner will ask me is, “how much will the assets bring at an auction”. After taking the time to review the assets, the auctioneer should give the client a conservative estimate of the sale based upon his experience and the current market trends. It is important that the company give realistic expectations so the seller can make informed decisions based on their best interest.

Compensation and Expenses:

Is the company you are considering working for you or against you? The agreement you decide may determine this.

A business owner should carefully consider how the auction company is compensated. The most common commission structures include: straight commission, outright purchase of assets, guaranteed base with a split above to both auctioneer and seller, guaranteed base with anything above going to auctioneer or a flat fee structure.

In a straight commission structure, the company is paid an agreed upon percentage of the total sale.

In an outright purchase agreement, the auctioneer simply becomes your end buyer. The company purchases your assets and relocates them. While this can be an option in some unique situations, keep in mind that they will want to purchase your assets at a very reduced price to make a profit at a later date.

In a minimum base guarantee, the auction company guarantees the seller that the auction will generate a minimum amount of sales. Anything above that amount either goes to the auction company or split with the seller. While a seller might feel more comfortable doing an auction knowing that he is guaranteed a minimum amount for his sale, keep in mind that it is the best interest of the auction company to secure a minimum base price as low as possible in order reduce their financial liability to the seller and secure higher compensation for the sale.

In a flat fee structure, the auctioneer agrees to show up for the sale and call the auction. There is no incentive for the auctioneer to get the best prices for your assets. The auction company is compensated regardless of the outcome of your sale.

What is the best option for business owners? In my experience, an agreed upon straight commission structure. This puts the responsibility on the auction company to offer the best outcome for everyone involved. There is an incentive for the auction company to work hard for both parties, set up and run a professional sale, get the highest bid and sell every item on the inventory. Successful auctions translate to a higher bottom line for both the seller and the auction company.

Auction Expenses:

In most auction agreements the expenses to conduct an auction are passed to the seller. If the auction company pays for the expenses, it is simply absorbed in higher commission rates.

All expenses should be agreed upon in advance in a written contract. Typical expenses will include the costs of advertising, labor, legal fees, travel, equipment rentals, security, postage and printing. A reputable auction company will be able to estimate all expenses based upon their experience in previous auctions. An agreement should be actual costs charged as expenses, not an estimated amount.

Advertising is typically the highest cost in conducting an auction. The auction company needs to set up an advertising campaign that will promote the sale to its best advantage and not overspend to simply advertise the auction company.

Once the auction is complete, the auction company should provide a complete breakdown of all expenses to the seller, including copies of receipts within the auction summary report.

Buyer’s Premium:

What is a buyer’s premium? If you attend auctions regularly, you are very familiar with this term. The auction company charges a fee to the buyer when they buy an item at auction.

The buyer’s premium has been around since the 1980′s and is standard auction practice. It was first used by auction houses to help offset costs of running brick and mortar permanent auction facilities. Since then, it has spread to all aspects of the auction industry. It is prominent in online auctions and allows auction companies to cover added expenses incurred from online sales.

It is the responsibility of the auction company to provide clear disclosure of the buyer’s premium to both the buyers and the sellers. Those not familiar with auctions are often taken back by the buyer’s premium. They looked upon it as an under handed way for the auction company to make more money. Reputable auction companies will provide full disclosure within the auction contract, advertisement and bidder registration.

Typically, an auction company will charge online buyers a higher buyer’s premium percentage than those attending an auction in person. Extra fees are incurred with online bidding and are charged accordingly to online buyers. This provides the seller a level playing field for both online buyers and those attending the auction in person. Without the buyer’s premium, there is no way to do this.

Pre-Sales:

We’ve all been there. We’re looking forward to attending an auction only to find that some items were sold prior to the auction date.

As an auctioneer with over thirty-six years of experience, I can honestly state that pre-sales will hurt an auction. When a company decides to liquidate their assets, it is easy to sell off high-end pieces of equipment through online sources, equipment vendors or to other businesses. The seller receives instant cash and avoids paying a commission to an auction company.

Auctioneer’s find themselves appearing to acting in a self-serving capacity when potential clients say they are planning to sell off parts of their inventory prior to an auction. It’s hard not to consider the auctioneer’s commission when they warn you not to pre-sell anything. Yes, the auctioneer wants to earn a commission on those sales but it is more important that the auctioneer protect the sale from potential negative backlash that comes from pre-selling. The buying public knows when an auction has been “cherry picked” prior to the sale and it reflects in their bidding. It becomes a sale of “leftovers” and that impacts prices.

A buyer who purchases prior to the auction usually does not attend the sale. They already bought equipment at a good price with no competition. If they do attend the auction, they tend to let others know of their great pre-sale purchases which again, impacts prices and the overall excitement of the sale.

It is important to understand that auctions work best with a complete inventory. You want competition on your higher end equipment. The easy to sell items make it possible to gain respectable prices for hard to sell items.

When a business owner decides to liquidate their equipment assets, there is only one opportunity to do it right. Hiring a reputable auction company will assist you with a professional, orderly and timely liquidation.